Swinerton Primary Markets Definition Guide Primary Market Definition Example Clients Aviation Structures and foundations that support activities surrounding an airport. This includes airside work such as runways, taxiways, and aprons, and landside projects like terminal building, control tower, hangars, and parking. Projects can include construction, expansion, maintenance, repair, infrastructure, and facilities. Los Angeles World Airports, Southwest Airlines, Alaska Airlines, Denver International Airport Education A collection of public, private, non-profit, and for-profit organization that promote the learning process and support academic initiatives. This includes facilities and campuses ranging from early education through higher education. Los Angeles Unified School District, Palomar Community College District, University of Hawaii, Denver Public Schools, Bright Horizons Energy Renewable power generation and energy sources (solar, wind, bio, fuel, etc.) Entertainment Facilities that are an asset to the community and provide entertainment and engage in selling and profiting from creative works or services. The Entertainment market includes a subset of industries such as theater, film, fine art, music's, sports, television, and radio. Cowlitz Tribe, Puyallup Tribe of Indians, NBC Universal, NFL, MLB Federal Government Facilities that aid our Federal government agencies and advance their mission to strengthen and protect our nation and may include command centers, administrative buildings, training centers, maintenance facilities, and family/troop housing. United States Army Corps of Engineers, Department of Veteran Affairs, GSA, Johnson Space Center Healthcare Facilities that aid in the healing and care of individuals and include administrative offices, hospitals, health centers, and research facilities. Work includes ground-up construction, minor upgrades, or complete renovations, commissioning, demolition, medical equipment backing and coordination, equipment installation, and infection control. John Muir, BayHealth, UCHealth, Adventist, Kaiser Permanente, CommonSpirit Health, CBRE Hospitality Properties that are part of the business and service industry that host and/or entertain individuals, groups, and families. This includes lodging, food and beverage, events, recreation, and tourism. These facilities focus on enhancing the leisure guest experience. BRE Hotels & Resorts, White Lodging Services, Viejas Band of Kumeyaay Indians, KSL Resorts, Trendwest Resorts, Inc. Industrial Facilities for organizations that manufacture, process, or assemble goods or materials to be supplied to other businesses or consumers. These facilities have specialized requirements that focus on coordinating manufacturing and the distribution of goods and include a wide variety of buildings such as distribution centers, warehouses, and maintenance facilities. Amazon, Walmart, Bed Bath & Beyond, RH, Target, developers with industrial space, brokers, major real estate firms Life Sciences Encompasses a wide range of organizations in the medical field including, biotechnology, pharmaceuticals, biomedical technologies, life systems, the manufacturing of biomedical devices as well as the logistics and distribution of these devices. Spaces typically include highly specialized laboratories and research centers. End Users: Genetech, Samumed, Alcon, Johnson & Johnson, Edwards; Developers: BioMed Realty, Alexandria Real Estate, and Healthpeak Properties, CMs: OAC, PMA Mission Critical Facilities that support technology applications with complex infrastructures that are required to maintain continuous operation, and if interrupted would cause a negative impact on business activities or result in loss of life. These facilities are highly secure and often confidential and include data centers and high-tech facilities with specialized equipment that mitigate outages and create layers of redundancy. AT&T, Ball Aerospace, PG&E, SDG&E Mixed-Use Developments that include residential, office, and retail spaces within one structure. JMA Ventures, Scripps Highland Watermark, Douglas Emmett 2008, LLC, Embarcadero Capital Partners Office Buildings where organizations and individuals perform administrative work and conduct business in order to support and advance the initiatives/goals of an organization. Brookfield Properties, Chevron, Prime West, Facebook, Kilroy Realty Corporation, Amazon, Google, Cushman & Wakefield Public/Civic Any type of project/facility that is completed for a public entity or paid for with public funds. These project's contracts are through local municipalities at the city, county, state level. Griffin Structures, Inc., City of Palo Alto, Douglas County, The Port of Portland, Coachella Valley Water District, Colorado Department of Corrections, Judical Council of California Religious and Cultural Facilities that reflect a set of people's ethnicity, race, and religious affiliations. This includes places of worship such as churches and temples as well as buildings that promote culture and art like theatres, auditoriums, museums, and libraries. Cultural projects can be privately or publically funded. Fine Arts Museums of SF, Asian Art Museum, St. John's Cathedral, Shalom Synogogue, The Salvation Army Residential Housing developments that include multiple-family dwellings that are multi-storied. This includes ancillary areas and amenities of the residential property which are not living accommodations but add value to the residential building. Mercy Bridge Housing, Bridge, Crescent Heights, The Salvation Army, ANKA Property Group, Intracorp Retail Buildings that facilitate the sale of goods or services to the public for consumption. This includes supermarkets, convenience stores, shopping centers, department stores, and luxury retail. Macy's Inc., Neiman Marcus, Target, Tiffany & Co., Fred Myer, Cowlitz Tribe, Jones Lang LaSalle, Unibail-Rodamco-Westfield Transportation/Infrastructure Transportation infrastructure are foundational structures and systems for transporting people and goods. This includes roads, railways, bridges & tunnels, waterways, and ports. Bay Area Toll Authority, Regional Transportation District, OC Public Works, East Bay Municipal Utility District, City of Antonio